Chen Haiqin

In those magnificent times when Chinese culture was shining, silk entered the Western Regions through the Silk Road, tea crossed the Pacific to Japan, porcelain spread around the world on Columbus's route, and the compass is still the world's most important guide to this day. Identify the direction.
Today, China, an ancient country full of intelligent inventions and creations, a strong country in trade and trade for thousands of years, and the source of world treasures, has turned into a processing factory for world products. Countless world-famous products are made in China. Made in China has a high market share and a good reputation among users around the world. The share of daily necessities produced in China in major markets such as Europe and the United States often exceeds the above. However, Made in China But it does not have its own world-renowned brand. In addition to the extreme lack of international brands, the situation we are facing is still very precarious. Labor costs in Southeast Asia continue to decrease. The low labor cost advantage of domestic production and processing enterprises no longer exists. Competition in the same domestic industry is fierce. Many enterprises face bottlenecks in their survival and development.
According to a survey by the research center, there are currently more than 10,000 registered small and medium-sized enterprises in our country, and the total industrial output value and realized profits and taxes of small and medium-sized enterprises account for about 10% and 10% of the total number of registered enterprises respectively. Small and medium-sized enterprises provide urban employment opportunities. In recent years, small and medium-sized enterprises account for about 100 million U.S. dollars of the country's total annual exports. Small and medium-sized enterprises have now become the main pillar supporting the development of our national economy.
However, the average life span of Chinese enterprises is relatively short. According to statistics, the average life span of Chinese small and medium-sized enterprises is only 10 years, and the average life span of group enterprises is only 15 years, which is far from the average life span of European and American enterprises. About 10,000 companies close down in the United States every year, while in China there are 10,000, which is twice as many as in the United States. There are a large number of Chinese companies, but they repeatedly follow the path of getting rich in one year, getting rich in two years, and going bankrupt in three years. There are very few companies that can become bigger and stronger. This has led to the death of many brands before they have even gone abroad.
If Chinese small and medium-sized enterprises want to go abroad and find a path to sustainable development, they will first face the natural chasm of no brand and no channels, and then they will encounter multiple practical difficulties such as professional talents and early capital. If each family relies on its own efforts, most of them will be able to stay away or retreat after a brief taste. However, many Chinese entrepreneurs have a common dream, which is to create their own international brand, go abroad and open up a broader world, so that their company can have a century-old history passed down from generation to generation like many European and American brands, and achieve sustainable development. . No longer sink into Made in China, but rise in Made in China!